You have invested in training. You have built a Transfer Effectiveness Plan. But still no real change on the job.
Why? Because even the best plans fail if they fall into common execution traps.
Here are Seven major pitfalls to avoid when planning for training transfer:
1. Planning Too Late: Most organisations wait until after training is developed (or delivered!) to start thinking about transfer. Transfer should be built into the design phase not tacked on at the end.
2. Focusing on Learning, Not Performance: If your plan centres around knowledge gain instead of job performance, you are missing the point. Start with business goals. Design backwards.
3. Ignoring the Role of Managers: When line managers are uninformed or uninvolved, learners return to environments that do not support change. Managers must be part of the pre-, during-, and post-training phases.
4. Assuming Learners Are Ready: Not assessing learner motivation, workload, or support systems leads to a low chance of application. Gauge and build learner readiness as part of your plan.
5. No Accountability Mechanisms: Without reinforcement, check-ins, or follow-through, learning fades fast. Include coaching, peer reviews, and post-training milestones.
6. One-Size-Fits-All Approach: Every role, department, and learner is different. Generic plans = generic results. Tailor your transfer plan to the audience and context.
7. No Plan to Measure: If you do not plan how to measure transfer, you will not know if it happened or why it did not. Define metrics, feedback loops, and checkpoints in advance.
At ITTEC 2025, we are addressing these issues head-on with real-world strategies that work.
Register now for ITTEC 2025 – https://itteconference.com/registration.php let us build plans that actually lead to performance change.
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