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The Seven Cs of Communication: How to Make Your Communication Effective


Following our post yesterday on effective communication, today we thought of sharing the Seven Cs of Effective Communication. The Seven Cs of Effective Communication is a checklist developed by Arthur Herbert Lewis. It helps ensure messages are clear, effective and well-received. They are widely used in both professional and personal communication contexts.

  1. Clarity: Make sure your message is easy to understand, avoiding ambiguity and jargon.

  2. Conciseness: Keep your message brief, communicate in a few words and to the point, avoiding unnecessary details.

  3. Concreteness: Use specific examples, anecdotes, and data to support your message rather than vague statements.

  4. Correctness: Verify facts, statistics, and spelling to maintain credibility. Be accurate and be sure your message is free of errors.

  5. Consideration: Be empathetic and considerate of your audience's feelings, needs, and perspectives.

  6. Completeness: Ensure your message includes all necessary information and context. Be thorough so that your message gives adequate understanding and enhances appropriate action.

  7. Courtesy: Show respect, politeness, and professionalism in your communication. This fosters goodwill and positive relationships.

Applying these Seven Cs can enhance the effectiveness of your communication, ensuring your message is well-received and understood and achieving desired outcomes.

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