G ood evening, HR and L&D professionals! In this morning’s post, we discussed the importance of clarifying the purpose behind training to drive employee commitment. We focused on helping employees see how training is not only relevant to their roles but also supports their personal growth and career advancement. Let us take it a step further by exploring how this purpose-driven approach can also enhance organisational outcomes. When employees understand how their development aligns with the company's larger goals, they become more engaged and motivated to apply what they have learned. Scenario: Imagine you are the HR Manager at BrightView Marketing, a growing digital marketing agency. Recently, the management team identified a need for improving client retention, as they noticed that several key clients needed to renew contracts. After discussions, it was determined that the Client Relations Team needed further training on Customer Engagement Strategies to enhance their interac...